The Accessibility Impact Brief: Get Buy-In From Leaders

Turn accessibility concerns into clear, leadership-ready language.

If you care about accessibility but don’t have the authority to make decisions, this brief is for you.

The Accessibility Impact Brief is a short, fill-in-the-blanks internal document designed to help accessibility champions explain accessibility in a way leadership understands. It translates accessibility into organisational risk, cost, uncertainty and impact, without requiring you to argue, persuade or be an expert.

Who this is for

This brief is designed for people who:

• Care about accessibility but don’t have decision-making power

• Are asked to “make the case” without clear guidance or support

• Feel stuck repeating the same conversations with leadership

• Want something practical they can reuse internally

You might be a developer, designer, tester, accessibility lead, delivery manager or middle manager. You do not need to be an accessibility expert to use this.

What this brief helps you do

• Move the conversation from opinion to organisational impact

• Reduce the emotional labour of advocating for accessibility

• Frame accessibility in leadership language without sounding alarmist

• Name uncertainty clearly and safely

• Point toward an accessibility audit as a logical next step, without pushing for approval

It is designed to move the conversation one step forward.

This resource is called The Accessibility Impact Brief because it is designed to be shared with leadership as a clear, neutral summary of accessibility impact.

What’s inside the brief

The brief walks you through:

• Defining scope and context clearly

• Identifying who may be affected

• Capturing existing evidence

• Connecting accessibility to organisational risk, cost and uncertainty

• Naming what is currently unknown

• Providing discussion questions for leadership

Each section includes short, friendly guidance to help you know what to write.

Download the Accessibility Impact Brief

You can access the brief as a Google Doc, Word doc or PDF. Fill it out using what you already know, remove the instructional blocks inside the document, then share it with your manager or leadership team.

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Download the Accessibility Impact Brief

What happens next?

Many organisations use this kind of brief to decide whether they need more clarity before taking action. A common next step is an accessibility audit, which establishes a clear baseline and helps leadership understand risk and impact.

Aleph Accessibility has useful articles about what an accessibility audit is to learn what it involves, what it provides and when it’s useful.